Ever felt frustrated by a poor website leading to a tedious online shopping experience?
How did you feel about the company you were trying to buy from?
Visitors to your website and users of your service will judge you from the experience
they get from using them! The quality of the information available and how easily it can be
found, the facilities available, speed, and the way the site looks all come together to deliver
the user experience. If your users can do what they need to quickly and
smoothly, not only will they be happy with their user experience, their perception of you will
also shoot up!
A good user experience is about much more than just having a great looking design. Whilst
visual design will provide users with immediate brand recognition, you have to ensure that
everything that follows also meets or exceeds their expectations. So, when we approach a
new website design we perform target audience and information architecture analysis,
accessibility studies, storyboarding, search engine research and other exercises to ensure
that your project has sound foundations before the visible bits are placed on top.
Sounds expensive?! Well - not really. Our experienced team can often do a lot of this work
in quite a short space of time. In fact for small websites, we can often draw on experience
to go from the requirements gathering stage through to hand-drawn storyboards during the
course of a meeting. It's all about selecting the appropriate level of detail for the project.